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  <titleInfo>
    <title>Intuiciones ganadoras: la clave del éxito es encontrar el caballo que nos lleve al triunfo / Al Ries</title>
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  <name type="personal">
    <namePart>Ries, Al</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Trout, Jock.Ì</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
    </place>
    <dateIssued encoding="marc">1992</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
    <extent>222 p.</extent>
  </physicalDescription>
  <subject>
    <topic>1.Mercadotecnia</topic>
  </subject>
  <classification authority="lcc">380.1 R44i</classification>
  <classification authority="ddc">380.1 R44i</classification>
  <identifier type="isbn">9684229437</identifier>
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    <recordChangeDate encoding="iso8601">20260204211741.0</recordChangeDate>
    <recordIdentifier source="OSt">1642</recordIdentifier>
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