TY - BOOK AU - Stanton, William J. TI - Fundamentos de Mrketing / William J. Stanton, Michel J. y Etzeli, Brince Walker SN - 9789701062019 U1 - 658.8 S24f CY - Mexico : Mc Graw-Hill KW - ADMINISTRACION DE MARKETING 2.MARKETINGÌ ER -