Manual para elaborar un plan de mercadotecnia: un enfoque latinoamericano / Ricardo Fernández Valiñas (Registro nro. 7478)
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| fixed length control field | 00547nam a22001931a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7478 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260204212132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071126s2004||||mx ||||||b||||||||||spa|| |
| 020 ## - NUMERO DE LIBRO INTERNACIONAL NORMALIZADO | |
| International Standard Book Number | 9706863494 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8 F391m |
| 100 ## - ASIENTO PRINCIPAL -- NOMBRE PERSONAL | |
| Personal name | Fernández Valiñas, Ricardo |
| 245 ## - TÍTULO PROPIAMENTE DICHO: SUBTÍTULO | |
| Title | Manual para elaborar un plan de mercadotecnia: un enfoque latinoamericano / Ricardo Fernández Valiñas |
| 250 ## - MENCIÓN DE EDICIÓN | |
| Edition statement | 3 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México : Thomson |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extensión | 214 p |
| 650 ## - ASIENTO SECUNDARIO DE MATERIA -- TERMINO TEMÁTICO | |
| Termino Temático Como Elemento de Entrada | Planificación de Mercado 2.Plan de VentasÌ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libros |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca UTECO | 09/09/2019 | 658.8 F391M | 013710 | 09/09/2019 | 09/09/2019 | Libros | |||||
| Dewey Decimal Classification | Biblioteca UTECO | 09/09/2019 | 658.8 F391M | 013711 | 09/09/2019 | 09/09/2019 | Libros | |||||
| Dewey Decimal Classification | Biblioteca UTECO | 09/09/2019 | 658.8 F391M | 013712 | 09/09/2019 | 09/09/2019 | Libros |