Administración de la mercadotecnia / Michael R. Czinkota y Masaaki Kotabe (Registro nro. 5967)

Detalles MARC
000 -LEADER
fixed length control field	00533nam a22002051a 4500
001 - CONTROL NUMBER
control field	5967
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260204212035.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	060228s2001\|\|\|\|mx \|\|\|\|\|\|b\|\|\|\|\|\|\|\|\|\|spa\|\|
020 ## - NUMERO DE LIBRO INTERNACIONAL NORMALIZADO
International Standard Book Number	9706860452
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8 C998a
100 ## - ASIENTO PRINCIPAL -- NOMBRE PERSONAL
Personal name	Czinkota, Michael R.
245 ## - TÍTULO PROPIAMENTE DICHO: SUBTÍTULO
Title	Administración de la mercadotecnia / Michael R. Czinkota y Masaaki Kotabe
250 ## - MENCIÓN DE EDICIÓN
Edition statement	2
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México : Thomson
300 ## - PHYSICAL DESCRIPTION
Extensión	600 p
650 ## - ASIENTO SECUNDARIO DE MATERIA -- TERMINO TEMÁTICO
Termino Temático Como Elemento de Entrada	1.Mercadotecnia - Administración
700 ## - ASIENTO SECUNDARIO -- NOMBRE PERSONAL
Personal name	Kotabe, MasaakiÌ
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Libros

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca UTECO	09/09/2019		658.8 C998A	010917	09/09/2019	09/09/2019	Libros
		Dewey Decimal Classification			Biblioteca UTECO	09/09/2019		658.8 C998A	010918	09/09/2019	09/09/2019	Libros