Fundamentos de marketing de servicios; Conceptos estratégicas y casos / Hoffman, K. Douglas (Registro nro. 5306)

Detalles MARC
000 -LEADER
fixed length control field	00577nam a22002171a 4500
001 - CONTROL NUMBER
control field	5306
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260204212010.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	060113s2002\|\|\|\|mx \|\|\|\|\|\|b\|\|\|\|\|\|\|\|\|\|spa\|\|
020 ## - NUMERO DE LIBRO INTERNACIONAL NORMALIZADO
International Standard Book Number	9706862021
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.809 H119f
100 ## - ASIENTO PRINCIPAL -- NOMBRE PERSONAL
Personal name	Hoffman, K. Douglas
245 ## - TÍTULO PROPIAMENTE DICHO: SUBTÍTULO
Title	Fundamentos de marketing de servicios; Conceptos estratégicas y casos / Hoffman, K. Douglas
250 ## - MENCIÓN DE EDICIÓN
Edition statement	2
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México : Thomson
300 ## - PHYSICAL DESCRIPTION
Extensión	569 p
500 ## - GENERAL NOTE
General note	Incluye indice
650 ## - ASIENTO SECUNDARIO DE MATERIA -- TERMINO TEMÁTICO
Termino Temático Como Elemento de Entrada	1.Mercadeo de Servicios
700 ## - ASIENTO SECUNDARIO -- NOMBRE PERSONAL
Personal name	Bateson, John E. G.Ì
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Libros

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca UTECO	09/09/2019		658.809 H119F	010566	09/09/2019	09/09/2019	Libros
		Dewey Decimal Classification			Biblioteca UTECO	09/09/2019		658.809 H119F	010543	09/09/2019	09/09/2019	Libros