Marketing competitivo : (Registro nro. 23603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00698nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DO-CoUTE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240920153044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240920b dr ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 950-577-199-1 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DO-CoUTE |
| Language of cataloging | spa |
| Transcribing agency | DO-CoUTE |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 G643M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | González Bravo, Lucio E. |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing competitivo : |
| Remainder of title | Marketing de servicios y profesionales Estrategia / |
| Statement of responsibility, etc. | Lucio E. González Bravo |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Buenos Aires, Argentina : |
| Name of publisher, distributor, etc. | Editorial de Belgrano, |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 222 páginas : |
| Other physical details | Cuadros ; |
| Dimensions | 15x23cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencia bibliográfica e índice. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libros |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Colección General | Biblioteca UTECO | Biblioteca UTECO | En Estantería | 09/20/2024 | 023095 | 658.8 G643M | 023095 | 09/20/2024 | Ej.1 | 09/20/2024 | Libros |