Publicidad, promocion y comunicacion integral en marketing / Kenneth E. Clow Boack Donald (Registro nro. 11718)

Detalles MARC
000 -LEADER
fixed length control field	00599nam a22002171a 4500
001 - CONTROL NUMBER
control field	11718
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260204212252.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130515s2010\|\|\|\|mx \|\|\|\|\|\|b\|\|\|\|\|\|\|\|\|\|spa\|\|
020 ## - NUMERO DE LIBRO INTERNACIONAL NORMALIZADO
International Standard Book Number	9786074426304
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1 C626p
100 ## - ASIENTO PRINCIPAL -- NOMBRE PERSONAL
Personal name	Clow, Kenneth E.
245 ## - TÍTULO PROPIAMENTE DICHO: SUBTÍTULO
Title	Publicidad, promocion y comunicacion integral en marketing / Kenneth E. Clow Boack Donald
250 ## - MENCIÓN DE EDICIÓN
Edition statement	4a ed
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Mozambique: Pearson Educacion
300 ## - PHYSICAL DESCRIPTION
Extensión	454 P
500 ## - GENERAL NOTE
General note	Incluye indice
650 ## - ASIENTO SECUNDARIO DE MATERIA -- TERMINO TEMÁTICO
Termino Temático Como Elemento de Entrada	publicidad 2.promocion - comunicacion
700 ## - ASIENTO SECUNDARIO -- NOMBRE PERSONAL
Personal name	Boack, DonaldÌ
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Libros

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca UTECO	09/09/2019		659.1 C626P	016757	09/09/2019	09/09/2019	Libros
		Dewey Decimal Classification			Biblioteca UTECO	09/09/2019		659.1 C626P	016758	09/09/2019	09/09/2019	Libros