FUNDAMENTOS DE MARKETING (Registro nro. 11062)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00000nam a22000001a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 11062 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190626102028.7 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101117s2008||||mx ||||||b||||||||||spa|| |
| 020 ## - NUMERO DE LIBRO INTERNACIONAL NORMALIZADO | |
| International Standard Book Number | 9789702811868 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8 K849f |
| 100 ## - ASIENTO PRINCIPAL -- NOMBRE PERSONAL | |
| Personal name | Kotler, Philip |
| 245 ## - TÍTULO PROPIAMENTE DICHO: SUBTÍTULO | |
| Title | Fundamentos de marketing / Philip Kotler y Gary Armstrong |
| 250 ## - MENCIÓN DE EDICIÓN | |
| Edition statement | 8 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México : Pearson Educación |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extensión | 522 p |
| 650 ## - ASIENTO SECUNDARIO DE MATERIA -- TERMINO TEMÁTICO | |
| Termino Temático Como Elemento de Entrada | Administración de Mercado 2.Marketing |
| 700 ## - ASIENTO SECUNDARIO -- NOMBRE PERSONAL | |
| Personal name | Armstrong, GaryÌ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca UTECO | Biblioteca UTECO | 09/09/2019 | 658.8 K849F | 015557 | 09/09/2019 | 09/09/2019 | Libros | ||||||
| Biblioteca UTECO | Biblioteca UTECO | 09/09/2019 | 658.8 K849F | 015558 | 09/09/2019 | 09/09/2019 | Libros | ||||||
| Biblioteca UTECO | Biblioteca UTECO | 09/09/2019 | 658.8 K849F | 015559 | 09/09/2019 | 09/09/2019 | Libros | ||||||
| Biblioteca UTECO | Biblioteca UTECO | 09/09/2019 | 658.8 K849F | 015560 | 09/09/2019 | 09/09/2019 | Libros | ||||||
| Biblioteca UTECO | Biblioteca UTECO | 09/09/2019 | 658.8 K849F | 015561 | 09/09/2019 | 09/09/2019 | Libros |